Xfinity rewards
xfinity rewards & trolls band together
Xfinity Rewards asked us to create a co-branded campaign to support the launch of Trolls 3 and promote the Xfinity Rewards program. This would include an activation for families along with a recap video for TV, OLV, and social.
Pre-Production
Before the big day, the Xfinity Rewards Private Screening team worked and went a few rounds deep in the planning to figure out what elements we wanted to have to bring the world of Trolls to life in a movie theater.
We landed on Troll hair arches, Trolls wigs, cotton candy as Troll hair, a music stage, Trolls sunglasses, candy and popcorn in the theater, and a Trollific glam station for kids to become fully Troll-ified!
BRinging the world of trolls to life
During the event Xfinity Rewards members got to fully embrace the world of Trolls. Visiting the glam stations, stage, and getting some pre-show trivia.
Cotton candy signs
After the event
During the event we captured footage to create TV, OLV, and social placements.
CD: Chad Leitz
ACD: Ross Fisher
CW: Alanna Johnson Baity
AD: Me