Topo Chico
Topo is [almost] Dead
With the world growing hotter, the natural mineral water wells in Mexico where Topo Chico fills their bottles will (soon) run dry. So better enjoy Topo while you can before we’ve all gotta say goodbye for good.
Plus One Pack and
bottle openers
You know Topo is running out fast, so get one step ahead of the game with a plus one pack. Drink the 4 and save the 5th for later.
Included in the plus one packs, a series of bottle openers are released with tips on how to save (or at least extend) the life of Topo Chico.
Waterless Water Park
If we can’t have our water and drink it too, why play in it? Taking over an abandoned water park, Topo Chico reopens it — just without all the water. All rides are retrofitted to work without the water but all the fun.
Topo Chicolith
Hidden-ish in the Cerro de la Silla mountains, Topo Chico places a giant monolith that is slowly fizzling out. When it’s lost all the fizz we will know Topo is Dead.
#TopoIsDed 🪦
Flash forward to 2040. Time’s up and the Topo Chico wells have officially run dry. We’ll pick this campaign back up and begin the mourning on Twitter with the hashtag #TopoIsDed. Then, we’ll mysteriously hint towards one last HUZZAH! to send Topo off to the afterlife.
The Vault
The clues will lead fans to a secret location in the Mexican desert where it’s revealed the brand was hoarding the last known bottles of Topo Chico along with the supplies for a huge party. A giant bash will be thrown with drinks, swag, and a Bring Back the Dead festival so everyone can send off Topo in style.
Once the vault is opened, the recently resurrected Topo Chico summons other beloved ones that have passed. From Betty White to Dunkaroos, the Bring Back the Dead festival includes all the world's favorite no-longer-around things. Holograph style for the people and dinosaurs (obviously).
Copywriter: Abby Cotter
AD & Photography: Me