planned parenthood

won’t be silenced

When it comes to touching our bodies, you’re hands-on. When it comes to caring for our bodies, you’re hands-off. Everyone loves to talk about our bodies, but they won’t let us into that conversation. We won’t be silenced any longer.

 
 
 

targeted billboards

Planned Parenthood will place targeted ads in state capitols, as well as Washington D.C, that directly call out representatives who are up for election that openly oppose abortion and women’s healthcare access. As a part of these digital ads, an updated countdown will be shown that represents the number of days until we can vote them out of office.

 
 
 

Planned Parenthood App

In order to increase accessibility to patient services, we will create Planned Parenthoods first-ever national app. The app will team up with brands that actively support women’s health care to create Planned Parenthood app covers allowing those who may be in religious households, or unaccepting living situations to have discreet access options.

 
 

false store front

Planned Parenthood opens up false but functioning storefronts, much like a speakeasy. These will operate under Penny’s Pourin’ Coffee and will provide a comfortable space where people can access Planned Parenthood without feeling awkward or harassed. All medications and information from Planned Parenthood would be placed in Penny’s bags, allowing for their experience to stay discrete.

 
 
 

Merch

Penny’s will sell merchandise like T-Shirts, Totes, and more. The profits from these will be donated to Planned Parenthood and other advocacy groups.

 
 

The Safe Sex
VENDING Machine

Let’s be real, there is always a level of awkwardness or judgment when it comes to buying sexual health products. To help with this, Planned Parenthood will place vending machines outside of bars and stores that allow 24-hour access to condoms, lube, pregnancy tests, STD tests, and Plan B. Each product will come in the same packaging allowing for you to keep your business yours.

 
 

lyft Safe Ride

Planned Parenthood will team up with Lyft to create the “Safe Ride” option - this option will pair the passenger with a specially screened driver to take them to and from their appointments.

Copywriter: Blythe Broadbin
AD: Me