Rivian
The Electric outlaw
Driving is really more about freedom than anything else. A Rivian gets you as close to freedom as 4 doors will allow, never holding you back — pushing past everything and everyone. Rivian is the Electric Outlaw.
#Rivianmostwanted
On Instagram using the hashtag #RivianMostWanted, Rivian will encourage users to go out in the world and find Special Edition Outlaw Rivians out in the wild… or at least try to. Hidden in places you’d think a car could never get to, but a Rivian could. But you’ve gotta be quick because this Rivian is always on the run.
ride beyond the rest
Okay… but what if you do find it. In this case, take a pic with the outlawed Rivian, upload it on social, and tag Rivian to be sent a free national park pass to never stop exploring.
electrum gulch
Rivian buys up an old rusty-dusty ghost town that can only be reached by off-roading and renovates it — Rivian style. The grand opening of Electrum Gulch will be hosted exclusively for new and prospective Rivian owners. Here, they will be able to stay 3 nights staying in electric outlaw-styled cabins.
drive like an outlaw
Not far beyond the town, there is a trail only the bold would dare to get to. Rivian purchases 32,000 acres and dedicates 25 miles for Rivian drivers only — Lightning Canyon Tail. The remaining land is to be untouched, preserved for generations to come.
Sleep with both eyes shut
Electrum Gulch is outfitted to fit modern comforts but with the same spirit of the wild west, but upgraded, with the help of Airbnb and Rivian. Easy to book, hard to get to. For outlaws only.
The lazy outlaw saloon
Partnered with Bare Burger, Electrum Gulch will be feeding its outlaws only the best quality meat.
outlawed energy concert
At the end of the 3-day event, Rivian sponsors a Lil Nas X concert, the one true electric outlaw.
Copywriter: Abby Cotter
AD & Illustration: Me